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secrets-and-hacks-of-conversion-rate-optimization
Digital Marketing
Sebastian Correa

The Link #12: Secrets and Hacks of Conversion Rate Optimization

In the latest episode of The Link: eCommerce Connections, we talk to Jan Marks, Director of the European and Latin American region for VWO, about the secrets and hacks of Conversion Rate Optimization.  What does Conversion Rate Optimization mean? What role does it play in business growth? How can businesses

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The Faces-of-Growth-Paid media--by-Romina-Pirotto-and-Ignacio-Horne
Digital Marketing
Martina Vilar del Valle

The Faces of Growth: Paid Media by Romina Pirotto and Ignacio Horne

Let’s be direct: if you’re an eCommerce owner and you’re not doing paid media, you’re leaving money on the table. Although we’d all love our social media to be completely organic and just sit back and watch customers convert, that’s just not realistic. Undeniably, eCommerce keeps growing every day. Millions

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Use-Big-Data-to-enhance-your-business
Digital Marketing
Sebastian Correa

Use Big Data to Enhance Your Business

The prevalence of the internet has resulted in shoppers increasingly making purchases online. Retailers have adapted to this trend by increasing their eCommerce offerings; in 2016, eCommerce sales reached a high of $1.915 trillion.

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8-Tips-on-SEO-for-Youtube
Digital Marketing
Sebastian Correa

8 Tips on SEO for Youtube

Youtube is a very powerful Growth tool for brands nowadays: in 2022, almost a quarter of the world’s population is using YouTube monthly. Of course, marketers know this, and companies are reaching current and future customers by providing engaging video content that can be enjoyed from any device. YouTube, of

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the-faces-of-growth-SEO
Digital Marketing
Martina Vilar del Valle

The Faces of Growth: SEO for eCommerce by Maia Caffarena and Milos Mudric

As you probably know, SEO is pretty up there regarding NetSuite eCommerce Growth. In case you’re not familiar with it, Search Engine Optimization is what makes your website rank higher on the results page, which leads to more visitors, so, more potential customers.  SEO in eCommerce It is known that

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Storytelling-for-eCommerce-Learn-How-to-Engage-Shoppers
Digital Marketing
Sebastian Correa

Storytelling for eCommerce: Learn How to Engage Shoppers!

We already gave you some tips on how to boost engagement through tools like email marketing. Today, we discuss a different, and very powerful one: storytelling. People love stories. We like to hear them, we want to tell them, and we like to share them. So stories can make a

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improve-conversion-rates-in-ecomerce-using-ai
Digital Marketing
Sebastian Correa

The Link #11: Improve Conversion Rates in eCommerce Using AI

On the latest episode of The Link, we were joined by Chanell Chebuske, Customer Success Manager at Fast Simon, a software company that uses Artificial Intelligence (AI) to personalize the eCommerce experience for customers and increase conversions. We talked about the impact AI can have within online shopping and how

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An Assorted Pick

Don’t feel like searching? Here’s a selection of high-value content curated carefully for you!