Faceted navigation improves conversion by allowing customers to search, refine, and get to what they want more efficiently. Many websites, of course, use filters that let users search for items, excluding those that do not match the given criteria. Faceted navigation takes this concept a step further by letting users select various characteristics of an object at once, thus providing maximum flexibility in information retrieval. Ultimately, this means not only more choice for the consumer but also allows for them to zero in quickly.
Managing an e-commerce site involves planning and testing, defining on a regular basis what is working and what isn’t and then adjusting accordingly. Understanding and implementing the data received from web analytics is the tool in your toolbelt that will do just that, but with ever-increasing technology, the volume of available information can be overwhelming.
We’ve listed the 8 metrics we consider top of the heap in matter of relevance and importance in making those data-driven decisions–the ones that you may not be tracking. Read More
You’ve probably been wondering this for a while and trying to gather different experiences. You might have heard good things and bad things, the truth is that SCA is a solid and stable solution and we strongly recommend it. As a partner we’ve been exposed to all progress it’s been made and how Site Builder merchants faced this new environment.
It’s easy to get caught up in acquiring new customers. Ask any service rep how he’s performing and he’ll spit out the number of new customers he’s acquired just this week. In the rush for more, we can forget to appreciate what we have. So, in honor of our customers of the past, here are some tips and tricks to get them coming back for more. Read More
At Tavano we have to keep-up with everything NetSuite SuiteCommerce related. The NetSuite SuiteCommerce Developers portal is a major reference for our team to learn what’s going on with the SuiteCommerce platform, check for development best practices and to help guide the design of custom solutions built for our clients.
These are 5 articles of what I think are a must read for every new SCA developer and might come very handy even to seniors. Read More
For quite some time I’ve been wanting to write a non-biased article about the struggle that business owners go through when deciding if they should build their eCommerce presence in NetSuite or in the very popular Magento. Read More
Want to extend the life of the relationship with your customers AND expand your revenue stream? Consider a subscription business model. Read More
Recently we were approached by the NetSuite Commerce Agency Program (CAP) to help put together an article to be published at the SuiteCommerce Developers portal discussing upgrading SuiteCommerce Advanced websites to the latest version, Mont Blanc. Read More