You’ve Got Visitors - Now What?

Even already good conversion rates can be revved up with the right strategies. We evaluate your current site on a number of levels, including navigation, user interface, usability, and copy, to identify and then correct weaknesses that might be holding you back from a double- or even triple-digit conversion boost.

Getting visitors to your site is one thing. Converting them to customers is another. Tavano helps companies build visitor excitement and traffic with search engine optimization (SEO) and other techniques, but doesn’t stop there. Using methodical analysis and a proven process, Tavano converts hard-won visitors to paying customers.

Markets Don’t Buy From You. People Do

A website designed to appeal to a broad market will never sell as well as one that’s tightly focused on an individual’s wants and needs. But since most companies won’t survive on a single customer’s business, what’s the alternative?

The alternative is customer modeling, the first step in our conversion optimization process. Building on a rigorous analysis of your target market and past results, Tavano creates detailed composite customers who guide the rest of the conversion optimization process. Rather than guessing at the traits that make up your market, we put a face on your visitors. And that puts a focus on your message that’s hard for them to resist.

Will our composite customer perfectly fit your visitors? Unlikely. But the similarities will be many, and that creates customer identification and confidence in your ability to serve their needs best.

Tavano Optimizes Site Conversion With Your Customer at Our Side

Without a detailed understanding of their customers, businesses can set their conversion goals too high or, just as often, too low. Leveraging the insights gained from customer models, we work with you to determine specific, measurable, and achievable conversion goals for your website – goals that might be bigger than you’d ever thought possible.

With your goals in mind and your target customer at our side, we then analyze your sales cycle along with your current site’s layout and copy to learn what’s working for you and what isn’t. We find the bottlenecks that keep visitors from buying and open up your sales funnel to get the results you’re after with a process that includes:

• Traffic analysis to examine how model customers will move through your site’s structure
• Copy and marketing content analysis that lets us pinpoint words, phrases, or even entire text passages that need rework to achieve your goals
• Rigorous testing to uncover website elements that can be further optimized for conversion
• Short term landing page optimization to deliver conversion-maximized sales pages in as little as four months
• Full site optimization over six months or more to ensure that every element of your site’s design is converting at its peak

From Spot Changes to Site Overhauls, Tavano Optimizes Conversions for Maximum ROI

Tavano’s customer modeling and analysis may indicate that only small spot changes, such as Web copy optimizations or site flow changes, are needed to drive conversions. Or, your current site and goals might require a more intensive approach. But whatever optimization services you need to get the conversions you want, you can rest easy knowing that Tavano is dedicated to delivering maximum ROI for your conversion optimization dollar.

While Tavano’s conversion optimization program requires only a short term commitment, we also offer a low-risk, low investment Conversion Optimization Report for businesses that are just getting their feet wet. This quick-start report gives businesses insight into how they can convert visitors to customers from dozens of angles, including:

• Site flow analysis to identify visitor bottlenecks and links that guide online shoppers away from their carts
• Marketing content and copy studies to provide insight into what appeals to your customers – and what doesn’t
• Site-wide analysis to locate global problems that hinder visitor conversion