
If you believe the buzz about social networking, text messaging, and other new marketing venues, these technologies spell the end for email. It’s obsolete. It’s being put out to pasture.
But at Tavano, we know better. Email marketing still a force to be reckoned with. In fact, 72% of those responding to a 2011 Econsultancy survey characterized their email marketing ROI as good or excellent. How good? The Direct Marketing Association figures that every dollar spent on email marketing in 2010 generated over $42. That kind of ROI is hard to match and is only surpassed by the returns generated by organic SEO.
According to Datran Media’s 2010 Annual Marketing and Media Survey, email was ranked highest for advertising performance by 39.4% of executives questioned, a result unmatched by any other advertising vehicle. A 2009 Forbes Media survey showed email and enewsletter marketing running a close second to SEO, the top vote-getter.
With results like that, we think email marketing is still something to get excited about. While social network marketing and other relatively new means of selling online have value, Tavano is as fanatical as our clients about getting the most out of every marketing dollar. That means focusing on strategies that have proven themselves again and again, like email marketing. But it also means leveraging what’s best about NetSuite email marketing, including NetSuite Campaign Reporting, to make it even better.
Tap the Power of the Inbox With Tavano
Whether you’re starting from scratch or already have a large mailing list, Tavano’s complete and affordable range of NetSuite email marketing services means that you can finally realize the full potential of the inbox. From initial list-building to ongoing tracking, we can help businesses reach out to and stay in front of prospects and customers with services that include:
