SEO for NetSuite Websites and Ecommerce Shopping Carts

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Getting great rankings in Google requires more than just dropping in a few keywords here and there on your Web pages. To get the visibility you need to compete, it’s necessary to employ a comprehensive approach that includes SEO-friendly templates, indexing optimizations, relevant content, and a host of other goal-specific optimizations in addition to ensuring the correct keyword mix and density.

Our team has helped NetSuite users to implement business-building Search Engine Optimization strategies since 2007, including improving rankings on search engine rankings for other shopping cart applications, such as Interspire Shopping Cart and Magento. Here’s an introduction to the integrated SEO methods we’ve developed and tested over the last five years:

SEO vs. PPC - Done Right, Both Boost ROI

Since the vast majority of search engine users don’t look past the first three pages of results, pay-per-click advertising can be an effective way to drive visitors to low-ranking websites. PPC is expensive, however, making it a reasonable option for jumpstarting traffic but not sustainable in the long run.

To really capitalize on the momentum that PPC can offer, businesses must take advantage of organic search engine optimization. Organic SEO picks up where PPC leaves off, giving businesses long-term results with minimum ongoing investment. Using a range of affordable SEO strategies, Tavano puts businesses where visitors to Google, Ask, Bing, Yahoo!, and other search engines can find them – and drive sustainable, profitable results.

Not All SEO Is Created Equal

According to a recent Marketing Sherpa survey, SEO and targeted email campaigns are more effective in increasing website traffic than any other strategy, including using Twitter, YouTube, Facebook, and other social networking platforms. To many firms offering SEO services, this means keywords – the words search engine users input to find you – and lots of them.

Keywords are an essential part of any SEO campaign, but they’re not the whole story. Tavano’s multi-focus approach to SEO brings better results – and better ROI – than mere keyword optimization can ever hope to offer. When designing an SEO strategy for your business, Tavano considers the entire spectrum of search engine optimization techniques, including indexing efficiency, content that builds authority and trust, inbound and outbound linking, localization, and more.

The Tavano SEO Process

Tavano Team SEO services begin with a deep search engine/directory keyword analysis, in which we build an abbreviated list of keywords likely to yield a high conversion rate and high query volume. As part of the on-site optimization process, Tavano Team will index text files, robot text files, and site maps; implement site content and audit site structure; and write search engine-optimized copy.

Next is offsite optimization. Offsite optimization, often referred to as an inbound linking campaign, involves a competitive analysis of your website against your competitors; link building and directory research; search engine/directory registration; and most important of all, creating a solid network that will boost your site with traffic in a steady and long-term way! To speed this process, Tavano has created SEO Power Net, an inbound linking acceleration solution that’s included with all of our SEO plans.

What is SEO Power Net?

The beauty of SEO Power Net is that the results are rapid (typically two to three months) and sustainable in the long run. Tavano’s SEO Power Net is mainly built through the use of satellite sites. Satellite sites are standalone websites on their own domain which have relevant, niche-targeted content and contain multiple links to your main site. These sites contain unique, useful, and interesting content targeted to a small set of keywords. Each of the satellite sites that are part of SEO Power Net features its own blogs, backlink generation, and social networks, making for a uniquely powerful solution to the problem of inbound linking.

Each satellite site will generate its own activity patterns. This increasing activity will be picked up by Google bots, which will lift the importance of these sites and at the same time boost the ranking of the main linked website – your website.

Multi-Focus SEO Means More Visitors, More Customers, and Lower Costs

Tavano’s multi-focus SEO strategies, combined with in-depth customer modeling, sales cycle, and business goal analysis goes beyond PPC to give businesses the search engine rankings they need to compete in fierce markets – without emptying their marketing budgets. And this competitive advantage keeps on delivering visitors, 24/7/365, in a way that PPC can’t match.