Faceted navigation improves conversion by allowing customers to search, refine, and get to what they want more efficiently. Many websites, of course, use filters that let users search for items, excluding those that do not match the given criteria. Faceted navigation takes this concept a step further by letting users select various characteristics of an object at once, thus providing maximum flexibility in information retrieval. Ultimately, this means not only more choice for the consumer but also allows for them to zero in quickly.
Today we would like to share an infographic built by Subscriptionly that outlines the evolution and challenges the e-commerce industry faces through insightful stats.
Many times when we refer to “Themes” or “Templates” we mean predefined layouts that can be modified in style, imagery and colors to match a specific brand, its products and its vertical. Typically theme selection is driven by aesthetics. However themes and templates carry with them a shop flow, UX patterns and even some built-in features which can be as important as how the theme looks.