Today we would like to share an infographic built by Subscriptionly that outlines the evolution and challenges the e-commerce industry faces through insightful stats.
Many times when we refer to “Themes” or “Templates” we mean predefined layouts that can be modified in style, imagery and colors to match a specific brand, its products and its vertical. Typically theme selection is driven by aesthetics. However themes and templates carry with them a shop flow, UX patterns and even some built-in features which can be as important as how the theme looks.
Anyone involved in the various aspects of eCommerce knows that Google Analytics is a great tool, helping companies gather information about users and their own site. Fewer people know that Google also offers another free tool, Google Tag Manager (GTM), that can send marketing information from a company’s app and/or website to Google Analytics.
Trends in marketing and business development advance and evolve rapidly. Therefore, it is critical to support the continuous testing and experimentation of your website for steady long and short-term improvement. Look to today and to the future to remain ahead of the competition by implementing voice-search optimization for your e-commerce business.