Anyone involved in the various aspects of eCommerce knows that Google Analytics is a great tool, helping companies gather information about users and their own site. Fewer people know that Google also offers another free tool, Google Tag Manager (GTM), that can send marketing information from a company’s app and/or website to Google Analytics.
Trends in marketing and business development advance and evolve rapidly. Therefore, it is critical to support the continuous testing and experimentation of your website for steady long and short-term improvement. Look to today and to the future to remain ahead of the competition by implementing voice-search optimization for your e-commerce business.
There has been a buzz about B2B websites in the latest years and the differences with B2C sites. The first obvious difference is the target audience they aim to sell to. Some time ago, there was also a misconception that B2C sites should look “prettier” that B2B sites, but the case is this tends to be a false assumption, even so that the concept of B2H, Business to Human, was created.
Transactional emails are valuable marketing tools. These system-generated emails that are triggered by individual user activity offer marketers unparalleled conversion opportunities. But that’s only if they’re used correctly. To learn more about how to ensure success, here are nine best practices for your transactional emails.