There’s never a shortage of new social media apps coming out each year. It can be overwhelming to keep up with the new crop of platforms and then deciding if they’re appropriate for your business. We’ve pinpointed four apps that your business should consider trying.
Google Alerts provides you with the ability to monitor new web content on any given topic. You can use it to help grow your business by monitoring trends in your niche, finding mentions of your company, and keeping an eye on the competition.
Continuous testing and experimenting are particularly relevant for websites and online businesses due to the rapid development of technology and the continuous evolution of trends. One way to remain current is through regularly performing competitor analyses.
Anyone involved in the various aspects of eCommerce knows that Google Analytics is a great tool, helping companies gather information about users and their own site. Fewer people know that Google also offers another free tool, Google Tag Manager (GTM), that can send marketing information from a company’s app and/or website to Google Analytics.
Trends in marketing and business development advance and evolve rapidly. Therefore, it is critical to support the continuous testing and experimentation of your website for steady long and short-term improvement. Look to today and to the future to remain ahead of the competition by implementing voice-search optimization for your e-commerce business.
