Today we would like to share an infographic built by Subscriptionly that outlines the evolution and challenges the e-commerce industry faces through insightful stats.
Continuous testing and experimenting are particularly relevant for websites and online businesses due to the rapid development of technology and the continuous evolution of trends. One way to remain current is through regularly performing competitor analyses.
Anyone involved in the various aspects of eCommerce knows that Google Analytics is a great tool, helping companies gather information about users and their own site. Fewer people know that Google also offers another free tool, Google Tag Manager (GTM), that can send marketing information from a company’s app and/or website to Google Analytics.