Anyone involved in the various aspects of eCommerce knows that Google Analytics is a great tool, helping companies gather information about users and their own site. Fewer people know that Google also offers another free tool, Google Tag Manager (GTM), that can send marketing information from a company’s app and/or website to Google Analytics.
Trends in marketing and business development advance and evolve rapidly. Therefore, it is critical to support the continuous testing and experimentation of your website for steady long and short-term improvement. Look to today and to the future to remain ahead of the competition by implementing voice-search optimization for your e-commerce business.
Transactional emails are valuable marketing tools. These system-generated emails that are triggered by individual user activity offer marketers unparalleled conversion opportunities. But that’s only if they’re used correctly. To learn more about how to ensure success, here are nine best practices for your transactional emails.
Modern businesses thrive in e-commerce, and this makes SuiteCommerce sites the primary pillars of trade. You can consider your website successful if it continually draws prospective customers, but do the hits convert to sales? Understanding the needs of your customers can help you to address them explicitly.
The World Wide Web offers businesses of all kinds to showcase their products and services within a global marketplace. We all use the web to search and purchase products and services, and we take time to consider who we ultimately choose to be our providers, but what drives our purchasing behaviors from a visual perspective? Read on for some answers….