Modern businesses thrive in e-commerce, and this makes SuiteCommerce sites the primary pillars of trade. You can consider your website successful if it continually draws prospective customers, but do the hits convert to sales? Understanding the needs of your customers can help you to address them explicitly.
Faceted navigation improves conversion by allowing customers to search, refine, and get to what they want more efficiently. Many websites, of course, use filters that let users search for items, excluding those that do not match the given criteria. Faceted navigation takes this concept a step further by letting users select various characteristics of an object at once, thus providing maximum flexibility in information retrieval. Ultimately, this means not only more choice for the consumer but also allows for them to zero in quickly.