Migrating a website can hurt traffic, leading to a website sales drop if appropriate actions are not taken. A website migration is a term used to describe any event whereby a website undergoes substantial changes in areas that can significantly affect search engine visibility — typically changes to the site’s location, platform, structure, or design.
Many times when we refer to “Themes” or “Templates” we mean predefined layouts that can be modified in style, imagery and colors to match a specific brand, its products and its vertical. Typically theme selection is driven by aesthetics. However themes and templates carry with them a shop flow, UX patterns and even some built-in features which can be as important as how the theme looks.
Whether you are on NetSuite Site Builder, SuiteCommerce o SuiteCommerce Advanced, you have different options when it comes to setting up the out of stock product behavior. Always show out of stock products and allow purchasing, remove them, or show them with an out of stock message.
If you’re like most small and mid-market business I’ve worked with, you know a little bit about A/B testing and conversion rate optimization (CRO). It’s conceptually pretty simple, with different visitors seeing different variations of your site.
There has been a buzz about B2B websites in the latest years and the differences with B2C sites. The first obvious difference is the target audience they aim to sell to. Some time ago, there was also a misconception that B2C sites should look “prettier” that B2B sites, but the case is this tends to be a false assumption, even so that the concept of B2H, Business to Human, was created.