If you’re struggling to reduce the mobile bounce rate on your SuiteCommerce site, you need to take action. Now. The vast majority of business owners are still creating their websites with almost a singular focus on desktop computers, which is a big mistake. Your website has to cater to its visitor’s needs no matter how they’re accessing your site.
Besides, remember that Google will soon start indexing all sites mobile-first. So optimizing your mobile site has never been more important!
According to the Nielsen Total Audience Report, 53 percent of the time spent consuming media content by US consumers aged between 18 years and 34 years-old was on a mobile phone.
This means that we’re past the point of no return for mobile usage rates and if your site is repelling mobile users, you’re in serious trouble.
Ok, so now that we have your attention, here are 3 simple tricks to reduce mobile bounce rates and capitalize on all of that mobile usage.
1) Get a responsive website
Making sure your SuiteCommerce site is responsive is the first thing you must do to stay relevant and competitive, regardless of industry or expertise. Responsive websites simplify the process of going mobile because they will intuitively re-size themselves to fit any screen size and optimize the information on your website for that screen size.
If you make sure that your website is displayed beautifully across all devices — mobile, desktop, and anything in between — you’ll set yourself apart from your competitors and leave a positive impression on your visitors. As a result, you will boost your conversion rate and decrease your bounce rate on mobile.
Mobile users will abandon your website in huge numbers if they have to pinch, zoom, and scroll to find the information they need. Your SuiteCommerce site cannot afford to have this type of poor mobile experience.
According to Formstack, average smartphone conversion rates are up 64% compared to the average desktop conversion rates. Don’t be left behind.
2) Decrease load times
Load times are hugely important for retaining mobile users and keeping them happy. It’s another reason why you must optimize your SuiteCommerce site for the device that’s loading it. According to Radware, 64% of smartphone users expect pages to load faster than they load on the desktop.
By formatting your content for smaller screens, you’ll be able to cut down on load times because you’re reducing the number of images, text, links, and unnecessary content that drags load times down and overwhelms mobile users.
3) Have clear calls to action
Mobile visitors are typically on the go and looking for specific information. Make it easy for them by streamlining mobile devices’ content to only the most pertinent and relevant information, such as your phone number, directions, coupons or deals, and product reviews.
No matter what industry your business is in or what products you offer, keep it simple, and direct your mobile visitors with calls to actions that are clear and easy to understand. Going mobile can be a difficult experience and might seem scary. We understand.
But, the benefits of enhancing your brand with a quality mobile experience are only becoming more and more undeniable. Soon your mobile visitors will be your only visitors, so start getting ready for them now. Take these best practices to heart, and you’ll be happy you did.
Get your SuiteCommerce site up to date and take the plunge into the world of mobile eCommerce. We can help! Contact our experts today to learn more about our mobile optimization services.