Your website has to cater to its visitor’s needs no matter how they’re accessing your site. However, the vast majority of business owners are still creating their websites with almost a singular focus on desktop computers, which is a big mistake.
According to eMarketer stats published 4/2015, adults in the United States spend 51% of their total media consumption time on their smartphone, compared to just 42% of that time spent on their desktop computers. This means that we’re past the point of no return for mobile usage rates and if your site is repelling mobile users, you’re in serious trouble.
Ok, so now that we have your attention, here are 3 simple tricks to reduce mobile bounce rates and capitalize on all of that mobile usage.
1) Get a responsive website: This is the first thing every business must do in order to stay relevant and competitive regardless of industry or expertise. Responsive websites simplify the process of going mobile because they will intuitively re-size themselves to fit any screen size and optimize the information on your website for that screen size. By ensuring that your website will not just be displayed beautifully across tablets, smartphones, desktops and everything else in between and providing a coherent and streamline UX across devices, you’re setting yourself apart from your competitors and leaving a positive impression on your visitors. Mobile users will abandon your website in huge numbers if they have to pinch, zoom and scroll to find the information that they need. This is a poor mobile experience and one that your business cannot afford to have. According to Internet Retailer’s 2016 mobile 500 guide, mobile commerce now accounts for 30% of the total e-commerce sales in the United States. Don’t be left behind.
2) Decrease load times: Load times are hugely important to retaining mobile users and keeping them happy. This is another reason to make sure that your website is optimized for the device that’s loading it.By formatting your content for smaller screens you’ll be able to cut down on load times because you’re reducing the amount of images, text, links and unnecessary content that drags down load times and overwhelms mobile users.
3) Have clear calls to action: Mobile visitors are typically on the go and looking for specific information. Make it easy for them by streamlining the content on mobile devices to only the most pertinent and relevant information like your phone number, directions, coupons or deals and product reviews. No matter what industry you’re business is in or what products you offer, keep it simple and direct your mobile visitors with clear and easy to understand calls to action. Going mobile can be a difficult experience and might seem scary. We understand. But, the benefits of enhancing your brand with a quality mobile experience are only becoming more and more undeniable.
Soon your mobile visitors will be your only visitors, so start getting ready for them now, take these best practices to heart and you’ll be happy you did.