New web design trends develop fast and fade out even faster, so in order to stay up to date with the latest web design practices we took a took a look around to see what’s new in the design and UX world. Following is 7 web design trends we found for 2016.1) Hidden Menus: While it was once popular to make menus with each option clearly visible, as UX designers understood that providing users a visible roadmap of the site was an important part of the site navigation, in 2016 users are already familiar with standard site layouts. We will undoubtedly see an increase in hidden menus, mostly hamburger-menu derivatives, which will clean up the clutter of eCommerce websites. Designers should use their space to focus more on content, dedicating less to navigation elements.

2) Less Interruption Advertising: While the pop-up advertisement was once the most popular and most hated form of online advertising, it diminished in popularity with the advent of pop-up blockers. Now, with the ability to create in-page pop-ups, we expect to see a renewal of this style of calls-to-action. Users are less annoyed by in-page pop-ups than when a whole new window opens, so by providing a sign-up option or a notification of a particular sale eCommerce sites can make real gains.

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3) More than Mobile Optimization: For the last few years it was common to hear people say that the widespread diffusion of smartphones meant that websites needed to heavily focus on having a crisp, clean, mobile version. In 2016, however, the increasing use of screens larger than even laptops, such as internet-connected TVs, means that websites now need to be designed with large-scale presentation in mind, along with PC and mobile versions.

4) Animations: While too many animations can be distracting, the eye-catching and explanatory power of animated pictures is unparalleled. With the widespread adoption of HTML5 and the total abandonment of Flash by Adobe, designers would do well to harness the power of GPU access offered by the HTML5 framework. This means more can be animated and websites can provide a more dynamic feel.

5) Cinemagraphs: Once a niche internet fad, still pictures with minute animations such as smoking hot coffee or a waving flag are increasingly popular. They do little to clutter the page or distract the eye, yet add a certain flair that screams professionalism. If you are considering increasing the amount of animations on your site, consider the tasteful use of cinemagraphs to spruce up a page without overwhelming the user.

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6) Multi-Step Form Registration: It has become clear that single-step registration often leads to increased friction in user activity: users see large forms and simply abandon the sign-up process. Be sure to break your process down into smaller chunks, starting with something small — once users begin investing in the process they are less likely to quit.

7) Bold Typography: The last few years have seen a boom in the consolidation of web-font typography foundries onto centralized market platforms. This means more choice for designers, but also increased competition for the user’s eye. Make sure you aren’t still using default fonts or you are bound to lose attention.

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