When it comes to your ecommerce website, how do you inspire trust in your customers? Simply put, if your visitors do not trust your site, they will never convert into buyers, and revenue will remain low.
However, by implementing a few tried-and-true tactics, you’ll find that customers have greater confidence in your site, and conversions will increase. Here are eight ways to build trust.
1. Showcase testimonials and reviews
By providing reviews, testimonials, and even seller ratings, potential buyers are able to see what people are saying about your product or service, thereby inspiring a positive outlook in addition to showing them that you are a transparent organization.
2. Own up to your mistakes
Should you make an error, address it. Acknowledging and righting your wrongs will speak volumes to your customers. Beware that covering up mistakes will be twice as detrimental.
3. Provide contact information
People want to know where you’re located and how to get a hold of you, so establishing this identity is critical. List your address, phone number, email, and any other pertinent information on a company contact page as well as in the footer of the site.
4. Be likeable
People identify with organizations with whom they feel they share the same values, and therefore actually like. Increase likeability by providing support channels that are problem-oriented, friendly, and immediate.
5. Offer payment options
In addition to having a wide variety of payment methods you accept, the presence of third-party badges go a long way in building trust.
6. Avoid jargon
Customers trust companies when they better feel that there are real people behind the organization. Avoid jargon and humanize your tone of voice through a mix of visual and textual content (such as a company blog, active social media accounts, or a live chat).
7. Utilize imagery
In addition to textual descriptions, your ecommerce site should have the presence of large, high-quality images that show your products from different angles. It might also be helpful to have videos where appropriate. This will build trust in customers who are unsure about the quality or real appearance of the product itself.
8. Reduce complexity
Overall, a positive customer experience (and consequently greater trust) is hinged on visitors’ interface with your ecommerce site. Keep your site simple and information easily digestible yet thorough. Expanded details are a great way to achieve this on an ecommerce site, where viewers have the option of accessing additional information by clicking a plus sign.
By adhering to these tips, you’ll be well on your way to building trust, loyalty, and a consistent revenue stream.