Did you know that 64% of consumers consider order confirmation emails the most important messages in their inboxes, and these messages have an open rate of 114.30% compared with between 13% and 14% for regular email marketing campaigns. As Black Friday and Cyber Monday approaches, take this opportunity to build trust and increase product sales through order confirmation emails.
This email should give enough information to the shopper giving peace of mind, building trust and letting shopper know that order will be on its way shortly. Adding relevant offers complementing order information can help get attention on up-sells – and if you play your cards right it will increase sales and also serve as a reminder for future purchases such as upcoming holiday season!
First, Build Trust
Several factors can impact the level of effectiveness of an order confirmation email. First, relevant products and order information must be included and easy to read. For example:
- Order number
- Order status
- Estimated delivery times
- Product information
- Tracking number
Next, making sure contact information is included help customers feel safe knowing that they know where to call or email with questions.
Delivering this email in a timely manner, much as a printed receipt would be delivered, establishes professionalism and also promotes feelings of assurance.
If the above is covered, online sellers can now add complementary information of a marketing nature.
Recommended and Related Products
Recommending products can give customers ideas of purchases they might like to make in the future. While related products can sometimes be helpful, it is more advantageous to recommend complementary products which can add value previously purchased products.
Coupon Codes and Free Products
In addition, coupon or discount codes can be offered to entice customers to return at a later date to make another purchase. These offers can inspire loyalty to a brand especially if they are offered regularly. Giving customers special offers or perks is a great way to make them feel as if they are important and respected. Companies can similarly offer a free product or special item if they do not wish to discount merchandise.
Be Friendly but Professional
Order confirmations are the first point of communication between customer and retailer after a purchase has been made. Companies must first inspire trust and loyalty by providing all information about the order in a timely, user-friendly, and thorough manner.
Once this trust is in place, adding additional information such as product recommendations and special offers has a great chance of converting into long-term customers and increased sales in the future. The order confirmation email is a vital part of every transaction and should be considered as a great way to sell more and thereby earn more profits in the long-run.