Conversion rate optimization can be done in different ways. Some are time consuming, some are more simple. These are 5 simple to implement practices supported by human psychology. If you want to help your conversions, you should give these a try.
1) Include Pictures of People: Several studies have shown that people perceive sites with pictures of humans as more trustworthy than sites without human photos. Remember that at some point, almost every industry or niche has to do with a human need.
2) Control What Users Focus on With Visual Hierarchy: People tend to subconsciously organize information based on size and location. Therefore, your subheadings get more attention than the text in your paragraphs. If the subheading isn’t enticing enough, the reader will probably skip the text beneath it.
4) Strategically Use a Person’s Gaze in Pictures: When a person looks at a picture of a human, his eyes naturally follow the other’s gaze. For example, if the individual in the photo is looking at a cat, the person viewing the photo will focus more on the cat. If the photographed person is looking directly at the camera, the viewer’s focus will be on the person. Clever businesses that know of this psychological habit designed their landing page with the human looking at their call to action.
5) Learn about Marketing Psychology: As you can tell from the previous conversion rate optimization tips, psychology plays a huge role in shopper behaviour. Many of the decisions people make actually occur at a subconscious level. Therefore, you should dedicate some time to learning about marketing psychology unless you plan on hiring an agency to optimize your conversions.
6) Aim for Clarity: One of the ingredients of good copy is clarity. Likewise, clarity is important for web design too. There are three things a shopper must know upon landing on a webpage:
- Where am I?
- What am I supposed to do here?
- Why should I do it?
What we love about these techniques is that they are based on human psychology – simple to implement with high impact.