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Holidays represent a unique opportunity for eCommerce vendors to showcase and sell their products. Mother’s Day is right around the corner, and it’s time to decide on a holiday strategy that will drive customer traffic and boost sales. According to Statistics Brain 28.5% of Mother´s Day gifts are bought online. Here are the 3 emails you need to create now to prepare for May 8th.

1) Holiday Reminder Email: A few weeks before the holiday, send out a gentle reminder that Mother’s Day is coming up. Include the date, as it changes every year. Your customers — and their mothers — will appreciate the hint. Be sure to include bold spring-like visuals and links to appropriate product pages.
Tip: Personalize the subject line. You’ll fairly increase the chances your customer will open the email, like the following:

  • Remember Mom on Mother’s Day, May 8
  • To Mom, With Love
  • Make Mom smile 🙂
  • Mother´s Day top 15 gifts – May 8

2) Curated Gift Guide Email: Like everyone else, your customers are busy people. Chances are, if they don’t have time to search for the perfect gift, they will buy a card and call it a day. Emphasize that you can help make Mom’s day special with a curated gift guide. Offer a page for gifts on a budget, for the gardener, for the foodie, or whatever you do best — but keep it simple.
Tip: Capture the attention of your audience by incorporating clean, uncluttered images of each product you feature.


3) Last Minute Nudge Email: The last week of sales before a holiday brings the days with the highest revenue. Encourage this trend by creating a sense of urgency. Send an email that reminds your customer base they have a certain number of days (or hours) to order if they want the gift to arrive on time. Offer limited time free shipping or a free gift with purchase to entice your consumers.
Tip: Include a mention of an additional sale or promotion in the subject line to pique customer interest.


In an effort to help you succeed on 2016 holidays campaign planning, download the US eCommerce Calendar for 2016.

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