In part 1 of this topic, we covered what you need to have in place before starting any discount offers or coupon codes. Now we cover some of the valuable types of offers to push out to your followers.
1. Customer Acquisition
Coupons and discount codes give you multiple ways to attract and acquire new customers. Tap in to your current customer base with referral offers such as buy one get one free opportunities. Your best advertisement is a happy customer base, so use coupons to get them to spread the love to their friends. Alternatively, create a first time shopper offer to entice a customer to follow through to complete that first purchase.
2. Grow your fan base
Another way to use coupon codes is to increase your following across social media and to grow your email list. Provide a coupon code after someone takes the desired action such as subscribing to an email list, liking your Facebook page or following you on Twitter. Now you have a larger reach across your marketing channels, and you give your new followers incentive to purchase from you.
Coupons can provide the leverage you need to receive customer feedback. Provide discount codes after a short survey in order to measure your performance and reward your current customers.
If anybody can get a deal, your loyal customer base might start to feel resentful. Make them feel like VIPs with special discounts only available to them as a loyal shopper.
Sometimes people need a little help to get over the edge of their first purchase with you or their first purchase of a new product. Help them take that step with a free sample so they can see that the proof is in the pudding.