Consider Your Customer Loyalty Strategy
Your discounts work best as a part of an integrated marketing and brand strategy. No one-off deals just to meet the month’s sales goals. Offers without an integrated approach can eventually damage your brand. When considering using discounts and offers, take the time to see how they fit into your brand’s overall sales and marketing strategy and whether or not they would be a good fit for you.
If you have nothing to measure, you won’t know whether or not your discounts were successful. But keep in mind that, while sales goals are important, there can be other ways of measuring an offer’s success. Several different metrics to consider are:
- New customers
- Repeat customers
- Email subscribers added
- Growth of social media following
The way you design your offer changes the way you can track its overall success.
Stay tuned for part 2 to discover specific offers that could work for your business. In the meantime, if you’re interested in learning more about using coupons and discounts for your business’s goals, drop us a line.