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Modern businesses thrive in e-commerce, and this makes SuiteCommerce sites the primary pillars of trade. You can consider your website successful if it continually draws prospective customers, but do the hits convert to sales? Understanding the needs of your customers can help you to address them explicitly.

Session recording tools like Hotjar and FullStory can give you a sneak peek of the interests of your website visitors. After analyzing the browsing behavior of your audience, the tools provide priceless information which you can exploit to boost your sales.

How Hotjar Works

This tool has the Heatmaps feature which reports what users on your site clicked or tapped as well as their manner of scrolling. Hot areas are the most frequented pages or tabs in your website specified with warm colors. Similarly, cold areas, marked with cool colors, are the least consulted parts.

Hotjar also has a Recordings feature which shows the user’s mouse movement and time spent on each page. This suggests the content that was most engaging to the viewer. Such information is valuable in search engine optimization. Recordings can also reveal how easily your viewers navigate your website and suggest if you need to improve on anything.

With Hotjar, you can interact with your audience in numerous ways. Users can give their opinions on the site’s interface using feedback functions, and you can answer their queries through dialogue boxes.

Credits: hotjar.com

Features of FullStory

FullStory generates video recordings which are indexed to generate a thorough account of your website’s activity. The report is so detailed that it tracks rage clicks (rapid clicking) which suggest that the user was confused or upset.

FullStory also provides accurate insights on what your viewers explore. In Inspect Mode, you can tweak various elements on your site to evaluate the experience of your audience. As a result, you can tell if the design is user-friendly or not.

Users of FullStory can view how their clients are interacting with their website in real-time. Developers can collect useful information from the users which can help in enhancing the end-user experience.

FullStory presents data using graphs and pie charts for better understanding. The tool also has a commenting feature which allows you to share your findings with your team.

Credits: fullstory.com

Making the Choice

Hotjar and FullStory are useful session recording tools which can help optimize your business website for better customer experience. They only differ in the depth of analysis and reporting. Both services offer free plans which you can evaluate to decide the most suitable one.

Talk to us to learn how to integrate Hotjar or FullStory with your SuiteCommerce website.