Going into e-commerce can become a thrilling experience, but it won’t mean anything unless you can make people aware of your products. When you have an e-commerce page, it’s worth integrating some things to help get word out so you rise above competitors.
Integrating social media feeds and widgets are the solution to boosting e-commerce conversions. Take a look at how this works and how to integrate social media directly on and outside your website.
How Much Does Social Media Influence Buying Decisions?
You’ll be surprised at how much social media is going to help your customers take quick action on buying your products. While an old statistic, the idea that social media influences 74% of all buying decisions hasn’t diminished.
A lot of this comes from companies providing information on social media accounts about their products. Whether it’s visuals on Instagram, or educational information on LinkedIn, you can provide everything customers want to know in compact ways.
Yet, how do you make it easy to connect customers to your social accounts on your e-commerce pages?
1. Add Your Social Feed
Do you use Instagram often to post product imagery? What about your other social accounts where you post imagery or educational information about the items you offer?
Adding your social feed directly to your e-commerce site allows you to showcase imagery and other pertinent product data without having to add it yourself.
Many businesses place their Instagram feeds on their main page to show off popular products. Just remember you need to place high-quality imagery there. If not, it’s better to manually add hi-def images directly on your website.
2. Using Social Share Buttons
You’ve seen social buttons on everything, and there isn’t any reason not to use them on your e-commerce page. Doing so is going to help bring more engagement with your products once customers share your page on their social accounts.
Everyone from Facebook to Pinterest offer plugins that are easy to place on any webpage. Be sure to add the social share buttons you know your regular customers would most use.
3. Posting Videos of Your Products on Social Media
Statistics show consumers now watch up to 5 billion videos per day on YouTube alone. You can see how influential videos are, which is why you should create a product video.
Post this on YouTube or on Twitter with appropriate hashtags. Your video could go viral, and you’ll create immediate engagement in the comment section. For a new product you’re offering, this is an ideal introduction.
4. Social Sign-Ins
One way to truly integrate social media with your e-commerce site is to provide a social sign-in option. You’ve seen this used where you gain access to a website by merely signing in at Facebook or Twitter first.
Allowing this lets customers visit your site easily without constantly typing in a screen name and password. Users are more apt to spend time on your site this way when they know they won’t waste time.
5. Using Hashtags
If you’re going to post links to your products on social media, be sure to use the right hashtags so they’re found. A good way to approach this is to study the most popular keywords that relate to your products. What type of keywords would consumers most use to search for a similar product online? However, it’s best to think of a unique brand name you can use.
You can easily use hashtags on Twitter or Facebook. Keep your hashtags short, as in under eleven characters.
6. Interact With Customers on Social Media
Simple interactions with customers on your social feed go a long way in nurturing loyalty. With the social sign-in process above, customers can toggle between your social media account and your e-commerce site.
Talking to customers in real-time on your social channel can help educate them on product features for a faster buying decision. If they’re doing product comparisons, this is a good way to convince them you’re the best choice.