This industry moves fast, very fast, and the only way to keep up with it, it’s simply to keep up. Following credible marketing influencers will help you stay informed on new trends, techniques, practices, ideas and solutions but will also help filter and qualify all the vast information circulating around the web, so you can just focus on what’s really relevant for you.

Different influencers may focus on different aspects of digital marketing. Here is a personal selection of my top 5 marketing influencers. I heard Jay Baer said once: “True influence drives action, not just awareness”, and that’s exactly what these influencers help you with.

Neil Patel:

Neil is the co-founder of Crazy Egg, Hello Bar and KISSmerics, he is a New York Times best selling author and entrepreneur. Neil was recognized as one of the Top 100 entrepreneurs under 30 by President Obama. What I like about Neil is that he keeps surprising with new ways to engage with his followers. His latest podcast “Marketing School” brings daily episodes which are just 10 minute long and provide real actionable marketing advice. I listen to him and his co-host Eric Siu, every morning on my way to the office, just 10 minutes drives lots of value, then I switch to the morning news. Neil understands how to provide value and does it in a magnificent way.



John Rampton:

I’ll just copy and paste what his website features about him and you will realize you need to follow him (I certify this is true): “John was recently named #3 on Top 50 Online Influencers in the World by Entrepreneur Magazine as well as a blogging expert by Forbes. Awarded Top 10 Most Influential PPC Experts in the World for the past 3 years.” I don’t pay attention to him on a daily basis, but as he is a very active twitter user, I always know what he is talking about.


Rand Fishkin:

“The Wizard of Moz”.

Rand gives remarkable advice especially on SEO related topics. Apart from Moz, he co-founded so his knowledge and advice also revolves also on content creation topics. His well known Whiteboard Friday videos are one of the best ways to end your workweek with fresh knowledge on topics like: Launching a New Website: Your SEO Checklist, How to Craft a Remarkable SEO Strategy for 2017, How Can Small Businesses/Websites Compete with Big Players in SEO? – Whiteboard Friday


Ann Handley:

She is the author of the best-selling book Everybody Writes, as well as the chief content officer of MarketingProfs, co-founder of ClickZ and also a keynote speaker and columnist for Ann is a pioneer in digital marketing and has been named by Forbes as the Most Influential Woman in Social Media and one of the Top 20 Women Bloggers. Just as the ClickZ conferences the content she shares apart from being idea sparking and highly motivational, it’s actionable and simple.

Ann Handley


Tim Ferris:

I simply love this guy. He is an entrepreneur, author and public speaker famous for his podcast and bestselling books “4-hours”, series triggered after the success of “The 4-Hour Workweek”. Tim has a very interesting way of communicating because he really makes focus on motivating readers (or listeners). So yes, he is kind of a self-help gurú for marketers and entrepreneurs. Apart from tweets, I’m kinda hooked with his 5-Bullet Friday emails where every Friday he sends over a digest of the best 5 things he found or explored on the web. It’s really very interesting if you can manage to not go through the different rabbit holes these open to, and stay focused and productive.

Tim Ferris


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