The switch from desktop to mobile is growing very rapidly, with devices becoming faster and easier to use. These mobile UX trends will help you get on board the hype train.
Mind you, mobile users do visit pages for shorter times than their desktop counterparts. So UI and UX designs are paramount for the ongoing success and continued growth of your overall mobile experience.
We’ll focus on UI some other day and today we’ll delve into five key mobile UX trends that will help you surprise and engage your customers.
Time is money: Work less so you can do less
“Time is money”, said our friend Benjamin Franklin and, even in 2019, he’s still right. Up until now, users -us included- were obsessed with productivity. Every minute saved was received as manna from heaven.
It seems that in 2020 we’ll continue to favor any design that is time saving, but there’s a switch -and an important one at that- and it’s in the mentality. We won’t be looking to save time to do more things. On the contrary, we are valuing our personal time as never before and we want to enjoy more.
UX simplification, linear user journey, content focused interfaces and biometrics are great tools that will help you minimize user efforts. They will also help in achieving a more intuitive and personal browsing experience. Remind your users that there are humans behind their shopping experience. Make it personable and build an emotional rapport with them.
The rise of gestures: Say it with your body
Try to make user experiences more engaging by stimulating as many senses as possible. Browsing on a mobile is much more interactive -and personal- than desktop. Mobiles are becoming responsive extensions of ourselves. The rise of gesture-driven behavior will be a big influence on how we design mobile interfaces.
Physical interaction will be the new way to engage customers. From a marketing standpoint, it’s a great way to include them in the overall brand experience. We have to thank the IPhone X for this: it showed us that a home button is not as necessary as we thought it was. Thanks to this, we learned that most of the mobile navigation can be gesture-driven.
There’s a catch, though: designing an entirely new and original gesture-based interface is not easy. It can be difficult for developers to create and, if not done properly, it can be difficult for users to discover and learn. Luckily, there’s a myriad of features at hand that can help with this. The simplest example being: animated hints and incorporated navigation guides
Speak up!: Voice as UX
User interaction with mobiles will reach deeper levels through the development of voice-responsive interfaces. Voice-responsive interfaces will help optimize and facilitate user experience.
If we eliminate any need to touch or look at our devices, we are truly immersing in an entirely digital experience. Instead of hindering our performance in the real world, this will help us behave more productively and more dynamically. A good understanding of human communication will be essential, though. We must take into account how we speak, paying special attention to different speech patterns and tones of voice.
Personalization: Made-to-measure 2.0
Google’s ML Kit. Graphics: arstechnica
User experience is all about personalization, as we all know. We expect anything and everything we consume to cater to our preferences and tastes. In the digital field, this expectation is much stronger. It is essential to maintain our users interested in our brand in order to tailor individual experiences.
One of the many easy ways to execute this is through location awareness. This refers to the adaptation of content based on where users are physically at that moment. Also, push notifications will have nobler purposes than impersonal promotions. They will communicate with users on a more personal level about services they really care about.
Machine learning will make a huge difference in achieving all this. Until recently, it was extremely expensive to incorporate machine learning into the development. However, Google now offers ML Kit, which helps with image labeling, face detection and landmark detection among others. Also, it’s cross-platform, which means that it runs on both Android and iOS devices.
Cashless: The ATM is a thing of the past!
It’s no surprise that cashless transactions are the future, but we have news: The future is here already. OEM (original equipment manufacturer) pay solutions, just like Apple Pay or Android Pay, are becoming the norm together with contactless card payments. Apple pay has now over 86 million users and Android Pay has over 24 million registered users. Cashless payments have become so current that they are now the preferred method of payment in China.
The study of your target consumer’s behavior will be an important part of your mobile UX optimization process. It goes without saying that versatility and adaptability are not only desired, they’re now mandatory. Your applications and/or websites must work properly -and with the same level of performance- on any device.
The main goal is to offer users a greater level of interactivity. And although we must expect users to spend less time online to achieve what they need, the intensity of interaction will be much higher,
To learn more about UX optimization strategies and tools, drop us a message!