If you’ve spent any time around Web Developers or Digital Marketers, you’ve most likely heard terms like UX (user experience) and UI (user interface). While the terms sound similar, they actually have quite a few differences. Read on to learn more about the differences between UX and UI, and why each are important in their own right.

User Experience

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UX is primarily concerned with creating a product that has a great feel, from the moment the user views it for the first time to the moment they have it in their hands, and beyond. UX thinks about how to make a product easy to use and pleasurable for the consumer, and focuses on how to solve the needs of the consumer, and how to logically make the product flow from beginning to end. Someone who designs for user experience can observe the behavior of consumers by testing to see if there are any road blocks along the user’s journey. For example, on an Ecommerce site, if users are viewing products but not putting them in their cart, maybe a UX designer would make the “Add To Cart” button more visible.

It’s important to remember that user experience entails not only the buying process, but also includes when the buyer receives their product. Is it packaged beautifully? Did you send a “thank you” note or email? From start to finish, you want to delight your customers, and this is what user experience is all about.

User Interface

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UI, on the other hand, is more concerned with the layout a digital product and how consumers interact with it. This means making sure that all the graphic and visual elements work well together and make sense. User interface may share elements with graphic design, branding, and sometimes even front end web development. User interface can be an important part of user experience, but it is only a small element in UX as a whole.

If you’d like to learn more about how to create great experiences for your customers, contact us.