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Google has confirmed the roll out of Penguin 4.0, the latest update to its 2012 algorithm. Google designed the Penguin Update to combat spam links and to keep an eye on backlink quality. The idea is to punish sites that use black-hat link schemes to improve their search ranking. Since its inception, Penguin has been having major effects on the SEO industry.

Google has not hesitated to demote sites that it discovers to be violating the rules, in many cases after manual reviews from human reviewers. Below is a look at what you need to know about Google’s Penguin 4.0.

What does Penguin 4.0 bring to the table?

  • Real-time
    The data now gets refreshed in real-time. This means that changes show up once an affected page has been re-crawled and re-indexed. Previously, Penguin data was refreshed periodically. Google also stated that the company will not comment on refreshes in the future.
  • More Granular
    This means that as of Penguin 4.0, the punishments for spam will affect the offending page by itself instead of the whole site.

Benefits to Marketers

  • Reduction in Sites that Spam
    One of the main benefits will be the quick elimination of low-quality sites that rely on black-hat methods. This is the result of the update functioning in real-time. This means less competition from sites that do not belong at the top of search results pages.
  • Instant Reward
    It will take less time for conscientious marketers to benefit from their high-quality content. This makes it fairer to those who publish useful content and who play within the rules.
  • Less Time to Recover From Penalties
    If Google penalizes your site and you take the time to improve it and get rid of bad links, you will reap the benefits as soon as your site gets crawled.

The update is a positive for white-hat marketers. Marketers who work on creating useful content with quality links and who provide a website that is easy to navigate are unlikely to face any problems from Penguin 4.0. If you want to find out more about this or any other aspect of SEO, contact us today.

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