Benjamin Franklin once said, “Time is money.” He would know. The man’s face is on the $100 bill, after all. What Mr. Franklin didn’t know is just how true his words would be over 200 years later as they relate to mobile marketing and mobile page speed.Data from a recent report from Kissmetrics suggests that “47% of customers expect a website to load in 2 seconds or less” and that “every 1 second delay in mobile page speed load time reduces conversion rate by 7%.”

But, it’s not just users you need to consider when it comes to mobile page speed. You need to worry about Google bots and SEO too!

If you didn’t before, you should care about mobile page speed now.

Users are impatient. Google know that.

What can you do to improve your mobile page speed and satisfy customers and search engines?

1. Reduce Images Size

For mobile, less is more when it comes to images. Images, particularly large .png files can dramatically slow down the mobile page speed for a website.

First, remove all unnecessary images and .gif files from your mobile pages.

Second, ensure your images are .jpg files instead of .png when possible. While .png media is higher quality, it is also much more of a strain on load times.

Third, run your images through a tool like TinyPNG to ensure a smart compression without losing in image quality.


2. Choose the Right Fonts

Similar to images, don’t get too fancy when it comes to fonts on mobile. Very detailed Google fonts can contribute to slower load times and the “Enable render-blocking JavaScript …” error in the Google Page Speed Tool. Arial and Helvetica are good for readability and page speed, use them if you can.

3. Think Your Redirects

Redirects are bad news for mobile page speed, and page speed in general. Limit the number of 301 redirects across your website and be sure not to include 301 redirects within main menus and primary navigation throughout your mobile website.

Follow these tips for optimizing mobile page speed and your website will be sitting pretty when it comes to scores in the Google Page Speed Tool, Pingdom and GTmetrix.

Even more important, customers will get to your products and service information faster and Google *could* prioritize your page over competitors in your industry.

4. HTML, CSS & JavaScript Minification

Google defines Minification as “the process of removing unnecessary or redundant data without affecting how the resource is processed by the browser”. So basically by Minifying your code, you are optimizing it and most sure your page speed will significantly increase.

Online tools like will help you minify you CSS or JavaScripts.

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