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Images are a fundamental part of a website and are crucial for your overall brand narrative. However, without proper management, images can often be an impediment for a website and its overall speed. If images are handled incorrectly and are large files, they can affect a variety of website functions such as site speed, rankings, conversions, and abandonment – just to name a few.
Piio is an image optimizer tool that we use with our customers at Tavano and of which we are only hearing good things about. At Piio’s site you can find a image analysis tool that calculates the saving in site speed and performance you can get from using it.
Here are just a few reasons why image optimization should be a fundamental part of your website strategy:
1) Provides powerful SEO capabilities
Simply said, a well-designed website that loads images fast gets better SEO results. If landing pages are loading too slowly because of the images, the website itself gets ranked lower in searches in favor of websites that have better loading speed.
In order to ensure your search engine ranking is not compromised, evaluate your images options to see if they need to be optimized in order for pages to load faster.
2) Optimized images tell your brand story better
Images are a good way to break up walls of text and provide customers with better insight into your brand. However, using images with large file sizes might be the culprit when it comes to slow website speed. Rather than sacrificing image quality, consider using compression as a strategy to boost website speed without giving up images altogether. The debate about lossy versus lossless compression makes no sense when using images optimizing tools such as Piio which doesn’t sacrifice image quality.
3) Improve the overall user experience
79% of shoppers who are not satisfied with the web page speed or performance do not buy from the same site again.
If you have invested in web design but are not seeing the right conversion rates, then it might be time to consider image optimization. The statistic below demonstrates just how vital website speed and performance is for the overall user experience, and that number will only continue to grow as brands scale and grow their digital presence. Consider the role your images play in speed and performance, and if there are ways to improve the user experience.
Users are consistently expecting a convenient, quick way of accessing your brand and what it has to offer – but are you sure you are providing them that consistently? Interested in learning more about why image optimization is absolutely crucial for websites, as well as best practices for images on a website?