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What really makes a website good for B2B

By | SuiteCommerce Advanced

There has been a buzz about B2B websites in the latest years and the differences with B2C sites. The first obvious difference is the target audience they aim to sell to. Some time ago, there was also a misconception that B2C sites should look “prettier” that B2B sites, but the case is this tends to be a false assumption, even so that the concept of B2H, Business to Human, was created.

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