Continuous testing and experimenting are particularly relevant for websites and online businesses due to the rapid development of technology and the continuous evolution of trends. One way to remain current is through regularly performing competitor analyses.
Anyone involved in the various aspects of eCommerce knows that Google Analytics is a great tool, helping companies gather information about users and their own site. Fewer people know that Google also offers another free tool, Google Tag Manager (GTM), that can send marketing information from a company’s app and/or website to Google Analytics.
Images are a fundamental part of a website and are crucial for your overall brand narrative. However, without proper management, images can often be an impediment for a website and its overall speed.