Many times when we refer to “Themes” or “Templates” we mean predefined layouts that can be modified in style, imagery and colors to match a specific brand, its products and its vertical. Typically theme selection is driven by aesthetics. However themes and templates carry with them a shop flow, UX patterns and even some built-in features which can be as important as how the theme looks.
Retailers keep pushing platforms to offer more and more sophisticated promotion engines that can help them provide customers with better promotions. It’s time to review what options NetSuite provides to online merchants. In NetSuite promotions have been evolving year after year, with SuitePromotions being the last iteration and the most current. SuitePromotions can be applied both for NetSuite backend transactions as well as SuiteCommerce and SuiteCommerce Advanced websites (Elbrus version and beyond).
There has been a buzz about B2B websites in the latest years and the differences with B2C sites. The first obvious difference is the target audience they aim to sell to. Some time ago, there was also a misconception that B2C sites should look “prettier” that B2B sites, but the case is this tends to be a false assumption, even so that the concept of B2H, Business to Human, was created.
We can say B2B features are key to a great shopping experience, but UX is what allows shoppers to easy find and nicely flow into these features. Based on data driven sales principles, conversion optimization best practices and leveraging NetSuite powerful features, our design team crafted Landmark – the most powerful B2B theme for SuiteCommerce.