Many times when we refer to “Themes” or “Templates” we mean predefined layouts that can be modified in style, imagery and colors to match a specific brand, its products and its vertical. Typically theme selection is driven by aesthetics. However themes and templates carry with them a shop flow, UX patterns and even some built-in features which can be as important as how the theme looks.
There has been a buzz about B2B websites in the latest years and the differences with B2C sites. The first obvious difference is the target audience they aim to sell to. Some time ago, there was also a misconception that B2C sites should look “prettier” that B2B sites, but the case is this tends to be a false assumption, even so that the concept of B2H, Business to Human, was created.
We can say B2B features are key to a great shopping experience, but UX is what allows shoppers to easy find and nicely flow into these features. Based on data driven sales principles, conversion optimization best practices and leveraging NetSuite powerful features, our design team crafted Landmark – the most powerful B2B theme for SuiteCommerce.
When it comes to selling online to organizations (not individuals) there are many factors to take into consideration that play an important role in shopper…