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CRO Archives - Tavano Team

What really makes a website good for B2B

By | SuiteCommerce Advanced

There has been a buzz about B2B websites in the latest years and the differences with B2C sites. The first obvious difference is the target audience they aim to sell to. Some time ago, there was also a misconception that B2C sites should look “prettier” that B2B sites, but the case is this tends to be a false assumption, even so that the concept of B2H, Business to Human, was created.

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UX vs UI

By | Digital Marketing

If you’ve spent any time around Web Developers or Digital Marketers, you’ve most likely heard terms like UX (user experience) and UI (user interface). While the terms sound similar, they actually have quite a few differences. Read on to learn more about the differences between UX and UI, and why each are important in their own right.

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