Retailers keep pushing platforms to offer more and more sophisticated promotion engines that can help them provide customers with better promotions. It’s time to review what options NetSuite provides to online merchants. In NetSuite promotions have been evolving year after year, with SuitePromotions being the last iteration and the most current. SuitePromotions can be applied both for NetSuite backend transactions as well as SuiteCommerce and SuiteCommerce Advanced websites (Elbrus version and beyond).
If you’re like most small and mid-market business I’ve worked with, you know a little bit about A/B testing and conversion rate optimization (CRO). It’s conceptually pretty simple, with different visitors seeing different variations of your site.
There has been a buzz about B2B websites in the latest years and the differences with B2C sites. The first obvious difference is the target audience they aim to sell to. Some time ago, there was also a misconception that B2C sites should look “prettier” that B2B sites, but the case is this tends to be a false assumption, even so that the concept of B2H, Business to Human, was created.
Modern businesses thrive in e-commerce, and this makes SuiteCommerce sites the primary pillars of trade. You can consider your website successful if it continually draws prospective customers, but do the hits convert to sales? Understanding the needs of your customers can help you to address them explicitly.
The World Wide Web offers businesses of all kinds to showcase their products and services within a global marketplace. We all use the web to search and purchase products and services, and we take time to consider who we ultimately choose to be our providers, but what drives our purchasing behaviors from a visual perspective? Read on for some answers….