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eCommerce Archives - Page 7 of 7 - Tavano Team

How to reduce returns and manage them when they happen

By Digital Marketing No Comments

If you are like most online shoppers, before you buy a product, you check the return policy, and data shows that 66% of shoppers do the same thing. Most shoppers, 81%, will only complete the transaction if the vendor offers free returns and over 90% say that if the product return process is simple, they will buy again. Return policies are important to online consumers because returns affect nearly 30% of products ordered online, compared to less than 9% in traditional stores.

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Faceted search navigation: 8 tips and tricks

By SuiteCommerce Advanced No Comments

Faceted navigation improves conversion by allowing customers to search, refine, and get to what they want more efficiently. Many websites, of course, use filters that let users search for items, excluding those that do not match the given criteria. Faceted navigation takes this concept a step further by letting users select various characteristics of an object at once, thus providing maximum flexibility in information retrieval. Ultimately, this means not only more choice for the consumer but also allows for them to zero in quickly.

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