Selling on Amazon might sound like a goldmine based on the name alone. Yet, if you don’t know what you’re doing, you might end up empty-handed. That’s because Amazon has some expectations you need to follow before you can sell there. Plus, many seasoned sellers know the best practices necessary to stand out.
An FAQ page on your website may not be the most visited page. An FAQ page, however, attracts the exact people you want on your site, those who are interested in your product or services. So give them what they want (answers) and they’ll give you what you want (their business).
These FAQ page suggestions will help convert visitors into customers.
If you are like most online shoppers, before you buy a product, you check the return policy, and data shows that 66% of shoppers do the same thing. Most shoppers, 81%, will only complete the transaction if the vendor offers free returns and over 90% say that if the product return process is simple, they will buy again. Return policies are important to online consumers because returns affect nearly 30% of products ordered online, compared to less than 9% in traditional stores.
Faceted navigation improves conversion by allowing customers to search, refine, and get to what they want more efficiently. Many websites, of course, use filters that let users search for items, excluding those that do not match the given criteria. Faceted navigation takes this concept a step further by letting users select various characteristics of an object at once, thus providing maximum flexibility in information retrieval. Ultimately, this means not only more choice for the consumer but also allows for them to zero in quickly.
There’s no question e-commerce is here to stay and continues to grow (to a projected $600 billion dollars by 2019). While this means there are more shoppers and the chance to increase revenue, it also means increased competition and a very fickle consumer base.