Imagine going to a brick and mortar department store. You ask if an item is in stock. The associate says, “nope!”, shrugs, and walks away without another word. Most likely, you’re going to leave the store right then and there.
Company growth requires developing new relationships with different entities in the market besides customers.. Doing business is not only about making sure the end client gets your product or service (and pays for it) but also building solid business relationships with other entities such as vendors, partners, resellers, distributors, and more.