Many times when we refer to “Themes” or “Templates” we mean predefined layouts that can be modified in style, imagery and colors to match a specific brand, its products and its vertical. Typically theme selection is driven by aesthetics. However themes and templates carry with them a shop flow, UX patterns and even some built-in features which can be as important as how the theme looks.
Imagine going to a brick and mortar department store. You ask if an item is in stock. The associate says, “nope!”, shrugs, and walks away without another word. Most likely, you’re going to leave the store right then and there.
Company growth requires developing new relationships with different entities in the market besides customers.. Doing business is not only about making sure the end client gets your product or service (and pays for it) but also building solid business relationships with other entities such as vendors, partners, resellers, distributors, and more.