Many times when we refer to “Themes” or “Templates” we mean predefined layouts that can be modified in style, imagery and colors to match a specific brand, its products and its vertical. Typically theme selection is driven by aesthetics. However themes and templates carry with them a shop flow, UX patterns and even some built-in features which can be as important as how the theme looks.
There has been a buzz about B2B websites in the latest years and the differences with B2C sites. The first obvious difference is the target audience they aim to sell to. Some time ago, there was also a misconception that B2C sites should look “prettier” that B2B sites, but the case is this tends to be a false assumption, even so that the concept of B2H, Business to Human, was created.
The World Wide Web offers businesses of all kinds to showcase their products and services within a global marketplace. We all use the web to search and purchase products and services, and we take time to consider who we ultimately choose to be our providers, but what drives our purchasing behaviors from a visual perspective? Read on for some answers….
If you’ve spent any time around Web Developers or Digital Marketers, you’ve most likely heard terms like UX (user experience) and UI (user interface). While the terms sound similar, they actually have quite a few differences. Read on to learn more about the differences between UX and UI, and why each are important in their own right.
Regardless of the good or service that business offers, eCommerce websites are becoming the norm. Your website may often serve as the first impression of your business to a potential customer. When your site runs smoothly, it speaks to your capability and professionalism. Of course you can fix a mistake when it happens, but it’s best to avoid them altogether.