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ux Archives - Tavano Team

Selecting a SuiteCommerce Advanced theme beyond design

By | SuiteCommerce Advanced

Many times when we refer to “Themes” or “Templates” we mean predefined layouts that can be modified in style, imagery and colors to match a specific brand, its products and its vertical. Typically theme selection is driven by aesthetics. However themes and templates carry with them a shop flow, UX patterns and even some built-in features which can be as important as how the theme looks.

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What really makes a website good for B2B

By | SuiteCommerce Advanced

There has been a buzz about B2B websites in the latest years and the differences with B2C sites. The first obvious difference is the target audience they aim to sell to. Some time ago, there was also a misconception that B2C sites should look “prettier” that B2B sites, but the case is this tends to be a false assumption, even so that the concept of B2H, Business to Human, was created.

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UX vs UI

By | Digital Marketing

If you’ve spent any time around Web Developers or Digital Marketers, you’ve most likely heard terms like UX (user experience) and UI (user interface). While the terms sound similar, they actually have quite a few differences. Read on to learn more about the differences between UX and UI, and why each are important in their own right.

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