Faceted navigation improves conversion by allowing customers to search, refine, and get to what they want more efficiently. Many websites, of course, use filters that let users search for items, excluding those that do not match the given criteria. Faceted navigation takes this concept a step further by letting users select various characteristics of an object at once, thus providing maximum flexibility in information retrieval. Ultimately, this means not only more choice for the consumer but also allows for them to zero in quickly.
There’s no question e-commerce is here to stay and continues to grow (to a projected $600 billion dollars by 2019). While this means there are more shoppers and the chance to increase revenue, it also means increased competition and a very fickle consumer base.
A website platform migration can be scary. Not only can turn into a stressful process for online merchants as it requires them to learn the new system, and carry on multiple migration tasks, but most importantly, can impact on natural organic search rankings that you’ve worked so hard to maintain.
SEO it’s not only about knowing SEO best practices, you need to know how to implement them right. When you come to think about it, it’s common sense, as the majority of the optimization needs to take place in the website itself. Your SEO Consultant needs to fully understand the website platform where the optimization takes place.
We’ve helped NetSuite online merchants with their SEO working directly with them or with their SEO consultant. Either way, it’s smart to get a SuiteCommerce expert team involved. Here are a few good reasons why:
When it comes to your ecommerce website, how do you inspire trust in your customers? Simply put, if your visitors do not trust your site, they will never convert into buyers, and revenue will remain low.
However, by implementing a few tried-and-true tactics, you’ll find that customers have greater confidence in your site, and conversions will increase. Here are eight ways to build trust.
Customer loyalty programs are an essential tool for almost any business, as a repeat customer spends 67% more than a new one. Yet, so often they are mismanaged or lack enough oomph to truly drive sales. Here are some key pointers to starting a program that truly rewards everyone. Here’s how to segment more efficiently to give a more personal appeal to your site.
You’ve probably realized that your e-commerce business can’t please everyone with your products, and you need to do more targeting to make sales more successful. Some of your products perhaps have niche appeal, which poses a problem in finding exactly who would buy them.
To sell higher end products, focus on value rather than price. Price your products according to their value and stick to that. There is no need to have unnecessary discounts so that your visitor doesn’t object to price.
In part 1 of this topic, we covered what you need to have in place before starting any discount offers or coupon codes. Now we cover some of the valuable types of offers to push out to your followers.